Franchise Partners with itsu

We are proud to work alongside the brand experts and partners at itsu to operate itsu’s first eat beautiful “out-of-town” dine in restaurant.

Read itsu’s brand story here.

How we’re working together.

Long-term vision.

We are the first strategic franchise partner of itsu and we are excited about the opportunity to grow their brand across Scotland and the North of England. We have a new site opening in Edinburgh Q1 2022 and three more sites for Scotland in the pipeline.

Innovative format.

An exciting collaboration with the expert itsu team, beginning with the successful trial at our out-of-town store in Reading. Bringing new out-of-town itsu to retail parks across the UK, with five new openings planned in 2022. itsu provides real alternatives to the traditional fast food players in these locations. The innovative new store format puts guests in control with kiosk ordering.

Country-wide growth.

Heart with Smart Group have extensive operational capability from Inverness to Truro. A strong platform for growth, and ambition to build a 40 store portfolio of itsu locations over the next four years.