Cookie Policy

Last updated: November 2021 HEARTWITHSMART.COM COOKIE POLICY This cookie policy describes the cookies that may be set and read when you visit our website and the purposes for which we use those cookies and any personal information collected by using them.


1.1 Welcome to (the Site), which is a website owned and operated by Heart with Smart Limited (referred to in this policy as we, us or our).

1.2 This Cookie Policy describes the cookies that are automatically set and others that you may choose to set when you visit our Site and the purposes for which we use them.

1.3 Our Site uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

1.4 Some cookies work by collecting and storing some form of personal information about you, so this policy also describes the personal information we process or allow others to access when using cookies.

1.5 For further information on how we use the personal information we collect about you (including information collected through our use of cookies) please see our Privacy Policy.

1.6 This policy was last updated on the date that appears at the top of this page.


2.1 A cookie is a small data file that is placed on your device to allow a website to recognise you as a unique user when you use the website, either for the duration of your browsing session (using a session cookie) or for repeat visits (a persistent cookie). Other similar files such as pixels and beacons work in the same way and we use the word ‘cookie’ in this Cookie Policy to refer to all technologies that collect information in this way. Cookies can also be used in emails you receive to help understand your level of engagement with them.

2.2 Cookies can be ‘first party’ (which are set by us) or ‘third party’ (which are placed on your device by another website when you use our Site). Unless mentioned below, all the cookies used by this Site are first party cookies.

2.3 Cookies are a common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. We use the following types of cookies for the following purposes: • Strictly necessary cookies. These cookies are necessary for our Site to function and cannot be switched off in our systems. They include, for example, a cookie that is set for security reasons or to remember your cookie consent preferences. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of our Site will then cease to work.

Analytics cookies. These cookies allow us to count visits and traffic sources or to manage online surveys so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around our Site. All information these cookies collect is aggregated after it is collected. If you do not allow these cookies we will be unable to measure traffic to our Site and unable to monitor its performance.


3.1 Certain cookies we use are strictly necessary for our Site to work. For example, when you visit our Site for the first time, we present you with a cookie notice and tool (Cookie Tool) requesting your consent for non-essential cookies. We have to use a cookie to remember your cookie preferences in order to comply with the law (you can see details of this cookie in the table below).

3.2 When you first visit our Site, we automatically set essential cookies on your device that are strictly necessary for our Site to work. In relation to all other types of cookies we wish to use, you will be invited to consent to our use of them using our Cookie Tool. If you do not provide your consent using the Cookie Tool, we will not set these cookies on your device.

3.3 If you do not provide your consent, our Site will still work but some of the enhanced and personalised features may not.

3.4 If you provide your consent in respect of cookies, you will also be providing your consent for us and the relevant third parties that use those cookies to use your personal information in the ways set out in our Privacy Policy. We will only set or read the relevant cookies for the durations set out in the table below. You can withdraw your consent at any time by using the Cookie Tool to turn off/opt-out of the relevant cookies. The cookie files may remain on your device after you have opted-out of using them. Please see the How to control and delete cookies section of this policy or check your browser’s help pages to find out how to delete these files from your device.

3.5 If you withdraw your consent for us to use non-essential cookies, the consent you have given us to use any personal information we collect using those cookies will also be withdrawn. Please see our Privacy Policy for further details.


4.1 The table below sets out the first party and third party cookies that are set and read on your device. The legal reason (also known as the ‘lawful basis’) for using the personal information collected using the cookies is also set out in the table. To find out more about the lawful bases on which we rely to use your personal information, please see our Privacy Policy.

4.2 Some third party cookies are set by third parties that provide a service to us and who act on our behalf and on our instructions. Our Privacy Policy applies to the personal information collected using these cookies.

4.3 Other third parties are companies who use the personal information for their own business purposes and are, for the purposes of data protection law, ‘controllers’ in their own right. Whilst we provide a summary of the third party cookies for these companies in the table below, you should also check the relevant third party’s privacy policy using the links in that table for more information about how these cookies and the personal information they collect are used. Strictly necessary cookies. The lawful basis for processing personal information by these cookies is that the processing is necessary for us to pursue our legitimate interests, namely the efficient technical operation of our Site.

Name Duration Purpose
ASP.NET_SessionId The duration of your web browsing session This cookie is used to allow you to navigate our Site.
cookieControl 1 month This cookie remembers if you have seen and acknowledged the cookie popup
cookieControlPrefs 1 year This cookie remembers your cookie consent preferences.

Analytics cookies. The lawful basis for processing personal information by these cookies is that we only process this information if we have first obtained your consent. We do not use these cookies unless you have consented using the Cookie Tool.

Name Duration Purpose
Google Analytics Up to 2 years __These cookies are used for analytics purposes in connection with the Google Analytics service that we use to measure and analyse visitor traffic on the Site. Information about the individual Google Analytics cookies used is set out below. __
_ga 2 years This cookie is used to distinguish users
_gid 1 day This cookie is used to distinguish users
ga< container-id > 2 years This cookie is used to persist a session state
gac_gb< container-id > 90 days This cookie contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.


5.1 Our Site uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to analyse the use of our Site by you and other visitors. The information generated by the cookie about the use of our Site is usually transferred to a server of Google in the United States where it is stored. Please see our Privacy Policy for further information regarding personal information transferred overseas.

5.2 We have activated internet protocol (IP) address anonymisation for Google Analytics so that your IP address is shortened in advance of transfer to Google if you are located in the United Kingdom or European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there. Google will use this information on our behalf to evaluate the use of our Site by you and other users, to compile reports on the activities on our Site and for further purposes related to the use of our Site to provide services to us.

5.3 The IP address submitted by your browser to Google Analytics will not be merged with other Google data. Please see our Privacy Policy for details of the personal information that we collect from you using the Google Analytics service.


6.1 You can change your cookie preferences at any time by deleting cookies using your browser and refreshing any page on our Site or by using our Cookie Tool.

6.2 In relation to Google Analytics cookies, you can also use the specific Google opt-out tool at

6.3 You may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your device, as well as more general information about cookies. Please note that, as these websites are not owned or operated by us, we are not responsible for any of the content on them.


We may make changes to this Cookie Policy at any time by posting a copy of the revised policy on our Site. Any changes will take effect 7 days after the date on which we post the modified terms on our Site, whichever is the earlier.


If you have any questions or concerns about cookies or your privacy when using our Site, please use our contact details in the Contact and legal information section of our Privacy Policy.